The backlash comes after a report in The New York Times revealed O'Reilly and Fox News paid five women $13 million to settle four cases of sexual harassment and one incident of verbal abuse in the past 15 years.
Hyundai, meanwhile, said that as a company it sought to partner with companies and programming that shared its values of inclusion and diversity: "We will continue to monitor and evaluate the situation as we plan future advertising decisions", it added in a statement.
The pressure appears to be growing quickly, with a total of 17 companies now pulling back advertising by Tuesday night and the total quickly creeping upward.
According to ad-tracking firm iSpot.tv, Mercedes-Benz bought an estimated $266,477 of commercials on the show over the past 30 days, the tenth most, and spent $1.3 million in 2016.
AllState: The insurance company said "Inclusivity and support for women are important Allstate values".
Mets' Seth Lugo has torn elbow ligament, surgery possible
The right-hander made his big league debut last season, throwing 64 innings over 17 appearances, eight as a starter. The Mets say pitcher right-hander Seth Lugo has been diagnosed with a partial UCL tear in his pitching elbow.
But as more than a dozen advertisers flee from "The O'Reilly Factor" over the sexual harassment allegations made against the anchor, the network is at risk of seeing that foundation collapse.
But the scandal has not died down, and a number of individuals and organizations are now calling on Fox News to fire Bill O'Reilly.
In a statement, Fox News said that advertisers who pulled their ads would be directed to the network's other programs. The Certified Financial Planner Board of Standards clarified that its advertisements are placed on multiple channels and shows by an advertising network and that they will no longer have placements on Fox News after their "spring flight" winds down.
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O'Reilly's program has been the most-watched program on U.S. cable news for 14 years, recently clocking its highest-rated quarter ever.
Psychedelic survival title We Happy Few is getting made into a film
Psychedelic early access survival title We Happy Few is being made into a feature film. But that hasn't stopped the developers at Compulsion Games from making a movie deal.
Their continued presence raises the more fundamental question of the judgment of Rupert Murdoch, the family patriarch, who stepped in to oversee Fox News after Ailes was hustled out.
Offscreen personnel issues won't matter to Fox fans who think there are no television alternatives for people who believe as they do, said William Jacobson, a conservative blogger and law professor at Cornell University.
Fox has skillfully played to the anger much of its audience has toward Barack Obama and Hillary Clinton, even though Trump and the Republicans now control the government, he said.
Fox moved swiftly against others faced with accusations of wrongdoing, including Ailes.
O'Reilly's continued presence has undercut the Murdochs' contention of a shift in culture, according to several women who work at the network who spoke to NPR on condition of anonymity.
Jeff and Matt Hardy return at WWE WrestleMania 33
However, WrestleMania 33 hosts The New Day quickly interfered to confirm that the match had been expanded to four teams. Matt on whether they could appear: "Considering we are on an expedition of gold, all title holders are on notice".