In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast".
The 15-second ad starts with a Burger King employee holding up the sandwich saying, "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich". In this case, it was Burger King's chance to tell the tale of its flame-broiled Whopper.
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That phrasing prompts devices featuring Google's Assistant to wake up, and search the internet for information about the Whopper. It's a clever way of getting viewers' attention, but it's also a really quick way of getting on viewers' nerves - just look at the reactions people had when ads accidentallytriggered voice assistants in the past.
The spot will run nationally during primetime starting Wednesday on networks like Adult Swim, History, Spike, Comedy Central, MTV, E!, Bravo and also on Jimmy Kimmel and Jimmy Fallon in New York, Miami, and Los Angeles.
The there was this Pixel commercial, where a Pixel user says "Ok Google, show me Korean restaurants in Boulder".
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"The above reads as obvious ad-copy", a note in the page's edit discussions section reads in reference to Burger King's proposed changes.
Contrary to reports claiming Google has disabled the functionality, we were just able to summon the Assistant by playing the ad. Shortly after Burger King launched the ad, Google Home stopped responding to the commercial.
And this Google Home commercial that aired during the Super Bowl and caused some Home devices to go on the fritz because the phrase "Ok Google." is said so many times.
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It's not often that mentions of Burger King appear on websites dedicated to technology and gadgetry, but Burger King has forced its way in nonetheless. Should companies try to break through your TV to continue their advertising via your connect devices?