The 15-second advertisement features an actor standing next to a television and a Google Home.
The phrase is meant to get Google Home to read the first sentence of the Whopper's Wikipedia entry. A new ad from Burger King is causing quite the stir and a lot of discussion today, which is pretty impressive considering it's only 15 seconds in length. A new Burger King ad is too short to really sell you anything on its own, so it's hoping for an assist from your Google Home device.
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And then there's the slightly curious wording of "What is the Whopper burger?"
Some media outlets, including CNN Money, reported that Google Home stopped responding to the commercial shortly after the ad became available on YouTube.
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The ad's command got our Google Home speaker - sent to us by Burger King - to recite the definition of a Whopper burger from its Wikipedia page. Interestingly, it looks like Burger King edited that entry to get it to include the Whopper's ingredient list. In January, a San Diego TV station reported on a story that a six-year-old had mistakenly ordered a dollhouse by talking to the Amazon Echo device.
It could be expected that Burger King, by triggering Google Home to search for this product, would irritate more than just vegans and vegetarians. Burger King seems to have the advantage of being the first company to try something like this - it isn't hard to imagine that subsequent attempts at controlling a smart device through advertising will be met with outright disdain. In February, Google Home users complained about hearing an audio promotion for Disney's Beauty and the Beast movie as part of My Day, a collation of weather forecasts, commute updates, calendar appointments, and news. The spot is supposed to begin running in prime-time slots across the USA today on networks including History, Spike, Comedy Central, MTV, E!, and Bravo, and it will air during Adult Swim, The Tonight Show, and Jimmy Kimmel Live.
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It's not often that mentions of Burger King appear on websites dedicated to technology and gadgetry, but Burger King has forced its way in nonetheless.