Narendra Modi is India's brand ambassador, not Patanjali's: Ramdev

Baba Ramdev calls for '100 heads' for each Indian soldier's death

Baba Ramdev calls for '100 heads' for each Indian soldier's death

For the next year, Baba Ramdev has set higher targets for Patanjali: greater presence across India and increased production capacity.

"We will not divide our menu into North Indian and South Indian", Ramdev said.

That's not all. Soon, Patanjali will launch a chain of restaurants to take on fast-food chains such as McDonald's and KFC, disrupting yet another industry, Ramdev told reporters without revealing details.

To achieve this, mega production units in Noida (Uttar Pradesh), Nagpur (Maharashtra) and Indore (Madhya Pradesh) are being set up which will help Patanjali manufacture goods worth Rs 60,000 and more next year as compared to Rs 35,000 crore now.

"Patanjali has broken the stranglehold of multinational companies", Ramdev said.

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"We aim to be in leading positions in all categories by the end of next year".

Baba Ramdev has exuded confidence that Patanjali will be the largest brand in India within 1-2 years.

The Haridwar-based FMCG company more than doubled its turnover to Rs 10,561 crore in 2016-17 compared with Rs 5,000 crore in 2015-16.

"We are working on the viable business model for it".

It was a rather unusual press conference; there were a plethora of Patanjali products on display in a hall that was nearly overflowing with people, some from the media, many from his ayurveda company and others who had just stopped by to see what was going on at the campus at Rafi Marg as his picture was on display at the entrance.

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Nirupam has alleged that while the current market value of the said land is at least Rs 100 crore per acre, Ramdev's Patanjali Ayurveda received it at a throwaway price of Rs 25 lakh per acre.

With an eye on wider reach, Baba Ramdev said Patanjali plans to double its distribution channels from existing 6,000 to 12,000.

The Ayurveda major clocked in Rs Rs 10,216 crore in FMCG and ayurveda sales during 2016-17, leaving behind Nestlé India (Rs 9,159 crore) and Godrej Consumer (Rs 9,134 crore), reports Business Standard.

Now operating primarily from Hardwar, Patanjali is looking to set up facilities at destinations such as Noida, Nagpur and Indore, among others, that would take his production capacity to Rs 60,000 crore in the next one year from Rs 35,000 crore now.

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